Market culture primarily focuses on growth and profitability. These types of organizations are results-oriented and push for external success. Quotas, targets and results are stressed, which can lead to a competitive atmosphere. Wins are celebrated and losses are considered against the bottom line. Stability and control, as well as an external focus and differentiation are valued. Market culture is common at larger companies that are looking to be the best in their industry. Because of their size and strength, this set-up is ideal and yields profitability and success. Employees are united a singular goal they can work toward.