Chocolate manufacturers globally have taken strides to address their environmental impact. Companies like Mars (which produces products like M&Ms and Snickers) and Mondelēz International (which provides cocoa for well-known brands like Toblerone and Cadbury) both have devoted significant funds to sustainability efforts. And chances are that they do this not just to help, but also because they know it’s a good move for their brand reputation.
What should your takeaway here be? This move by chocolate manufacturers is reflective of a larger movement throughout all companies that have supply chains: Increased focus on brand reputation as part of procurement and supply chain processes. Whether your company is a chocolate producer or an automotive producer—or anything in between—the impact of actions by your suppliers and throughout your supply network matters to your customers. And if something matters to your customers, you better believe that it should matter to you.